Sales and Marketing Management Programme Including Business Planning and Long/Short Term Forecasting
Driving Revenue Growth Through Strategic Sales and Marketing
Programme Overview
In today's competitive marketplace, effective sales and marketing management is essential for organizational sustainability and growth. This comprehensive programme covers all aspects of sales and marketing management, from strategic planning to tactical execution. Participants will learn to develop marketing strategies, manage sales operations, create business plans, and use forecasting techniques to anticipate market trends and customer needs.
Learning Objectives
Marketing Strategy
Develop skills in analyzing markets, segmenting customers, positioning offerings, and developing marketing mix strategies. Learn to create marketing plans that drive business growth.
Sales Management
Master sales management techniques including sales planning, territory management, sales team leadership, and performance management. Learn to build and motivate high-performing sales teams.
Business Planning
Develop comprehensive business planning skills including situation analysis, objective setting, strategy development, and implementation planning. Learn to create business plans that attract investment and guide execution.
Forecasting Techniques
Learn both short-term and long-term forecasting methods for sales, market trends, and business performance. Develop skills in using forecasting to inform business decisions.
Target Audience
- Sales and marketing managers
- Business development officers
- Marketing executives
- Sales team leaders
Ready to Register?
Secure your spot in this training programme or request in-house training for your organization.
Ksh. 12,500 / USD 200
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